Research confirms cause-consumers reward organizations that know how to engage them
- There are major shifts in consumer behavior with Boomer and Millennial generations embracing “pull” and rejecting “push” strategies, evident in the revolutionary emergence of social networks
- Close to 80% of the general population say they will choose to purchase products supporting causes they believe in, pointing to significant opportunity
- Cause marketing has been successfully leveraged by a moderate number of charities but is now a leading “on-ramp” strategy for diversification being explored by charities across North America
Many companies are looking for new ways to engage their consumers and see cause marketing as a real solution. They are increasingly merging corporate philanthropy and sponsorship into a new cause marketing model.
New technologies and changing demographics are fuelling change even as traditional advertising and direct response are failing. Now, more than ever before, you need to be where your consumer is.
We help you by staying in touch with consumers in our own research and constantly listening to what others share. It ensures our expertise remains relevant to the needs of our clients – both corporate and not-for profit.