Surprise and Delight
It’s one of the best marketing principles going. While it seems so simple, it’s not always easy to accomplish.
When I look at a brand, the first think I check out is what experience they are delivering. Everyone wants a great looking logo but many are not prepared to deliver a great experience.
So what makes a hot brand?
For one thing, it’s not superficial. Authentic brands deliver an experience that their stakeholders respect. That’s a good place to start…and a good goal to strive after.
C’volution believes this is the key to achieving the ”feel good” you want in your brand.